Example engagement
Filter pages ate the crawl budget. We closed them.
Prague homewares e-shop · about 4,000 SKUs · 2 weeks
- Technical SEO Audit (Growth)
- Quick-Fix Sprint (2-week)
Context
A homewares shop with about 4,000 products, a category menu and filters for colour, material and price. The team had added filters over three years. Nobody had looked at what that did to the crawl. Organic traffic had been flat for a year.
Problem
What we did
-
Days 1 to 3
Audit (Growth tier): crawled 5,000 URLs and the sitemap, found that most of what Google reached was filter combinations.
-
Days 4 to 9
Sprint: 15 tickets agreed. Filter parameters blocked from crawling, canonicals set, sitemap cleaned, titles repaired on category pages.
-
Days 10 to 14
Re-crawl, report, handover of 1 ticket waiting on the shop developer.
- Filter parameters excluded in robots.txt
- Canonicals set to the unfiltered category
- Sitemap limited to indexable pages
- Duplicate titles rewritten on 88 category pages
- Product schema price field restored
Result
Example engagement
- filter URLs open to crawling
- 60,000 to 4,500
- product pages indexed, of 4,000
- 2,900 to 3,600
- fixes shipped
- 14 of 15
Figures are illustrative. One ticket remained open, waiting on the shop developer.
Rankings and sales move on Google's schedule and depend on much more than these fixes.
Services used
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