Example engagement
A new CMS and new URLs, without the usual losses
B2B industrial supplier · about 1,800 URLs · 4 weeks plus 14-day watch
- SEO Migration (Standard)
Context
A supplier moving from an old CMS to a new one, with a new URL structure and a new design. Launch date fixed by a trade fair. Marketing was asked to confirm that nothing would break.
Problem
What we did
-
Week 1
Inventory and URL map: 1,800 URLs matched to new addresses.
-
Weeks 2 to 3
Redirects and staging review: 41 redirect errors found on staging and fixed before launch.
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Launch day
Checklist run live with the developer.
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14 days after
Watch: Search Console, crawl errors and tracking reviewed on day 1, 3, 7 and 14.
- URL map signed off
- Redirects tested in batches
- Canonicals corrected
- Tracking verified
- Sitemap submitted
Result
Example engagement
- URLs mapped
- 1,800 of 1,800
- redirect errors fixed before launch
- 41
- redirect errors one week after launch
- 0
- organic clicks, first 4 weeks versus the 4 weeks before
- about -4 %
Figures are illustrative. A small dip is common after a move. The aim is to avoid the losses that can be prevented.
Services used
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